Rupert and team set out to dominate, launching one of the first curated content apps, following the craze around the newly released Apple iPad I. This now obvious failure of their mobile app provides an exceptional instance that demonstrates being first to market, having an expert team, being well-funded, and having massive market reach cannot solve for an ineffective product, if consumer behavior is not properly pegged. Only in retrospect can I drop my two cents (dare I!), that TheDaily.com likely failed because of its pay for content model, that consumers weren't ready to buy into, literally and figuratively. A freemium model over time is something that I suspect would have helped TheDaily.com hang in longer (ie. something similar to the likes of Pulse, and Flipboard).
Execution is often everything, a bad idea expertly executed is better than a good idea poorly executed every time. Sad to see TheDaily.com fade into the sea of failed ideas, however there are a number of great learnings set to occur as a result of TheDaily.com's failure, fueling innovation in this area of curated mass media consumption. Can't wait to see what ideation luminaries, product developers, designers, and engineers come up with next!