Appropriate Scale: Eloquii by Limited

Most are not aware that over 50% of American women are plus-sized. Fashion realities for larger women have generally been pretty bleak, with limited selection, non-tailored options, and a short list of "dedicated" retailers. Earlier this month the fashion friendly Limited brand released their exclusive eloquii line, specifically designed to serve plus size women.

Since the 1960's the average size of a women has increased from a size 8 to 14. With a reputation of stylishly catering to market trends (and demands) the Limited has managed to deliver a notable variety of well tailored items. Eloquii's design is led by industry maven Jodi Arnold, who brings over 20 years of design and fashion experience to the brand.

After having a conversation with Jodi, it was incredibly clear that eloquii understand that the modern plus size women desires to be stylish, well-fitted, the customer is open to investing in great pieces, and appreciates versatile classics to project her best personal brand and eloquii really appears to "get it." Take a peek:

The look immediately on the left below is a personal favorite, and I made it a personal point to pick up the Ponte stripped skirt. With the unapologetic style, statements and personality behind each piece eloquii is here to help the quintessential full figured women break ALL the conventional rules of style, and do what suits her stylistic fancy...a MAJOR move in the right direction!